The Swedish panel exchange provider Cint have initiated a partnerships with the Chinas Tudou panel and STAR TV Network, part of the Rupert Murdoch News Media Corporation in India. Cint's panels now gives access to over 1 million members and will be accessible via Cint’s OpinionHUB, in collaboration with Swedish brand tracking provider Nepa.
2 weeks earlier, Nepa announced the opening of a Chinese subsidiary and the co‑operation with the Chinese Video website Tudou. Tudou.com has over 30 million unique daily visitors and is the 49th largest website worldwide and #14 in China according to Alexa ranking. Just week prior to the Nepa co-operation, Tudou merged with former competitor Youku, doubling the company's size.
Initially, Nepa and Tudou will establish a consumer insights platform based on an online marketing research panel, by combining Tudou's reach with Nepa's marketing research products.
Richard Thornton, Global Sales and Operations Director of Cint comments, “The data collection industry has faced many challenges within the APAC region, not just in finding survey respondents, but also quality respondents to be more specific. Star TV and Tudou allow Cint to fulfill these unmet needs by joining the Cint OpinionHUB platform and give our global client base access to high quality, engaged consumers for research.”