Chip maker Intel invests $21 million in the Swedish eye-tracking specialist Tobii. The new funding from Intel will help Tobii to further accelerate the technological evolution and to take the leap into mass-market applications, such as mainstream computers, cars, games and other consumer and professional products.
Intel Capital believes that eye-tracking could form an important part of Man machine interface.
Intel Capital joins existing investors Amadeus Capital, Investor Growth Capital and Northzone Ventures. More specifically it will help Tobii to do necessary R&D investments, grow their R&D organization and build new strategic competences.
“Eye Tracking and gaze interaction has the potential to revolutionize computer interaction much the same way touch has changed hand-held devices,” said Henrik Eskilsson, CEO at Tobii Technology “Tobii aims at taking eye tracking from niche markets to mass-market applications, in mainstream computing and automotive applications. This investment will help us to take this leap and to make the technological advancements necessary to maintain the leading position in eye tracking technology.”
“Intel Capital believes that eye-tracking could form an important part of Man machine interface. Tobii is a market segment leader in eye-tracking and a leading candidate to enable the latest generation of user-interface technology,” said Marcos Battisti, Managing Director for Intel Capital, Western Europe and Israel.
Effective from March 2012, Ian Cooper will be appointed to Tobii’s board of directors as the investor representative for Intel Capital. “I am looking forward to working with Tobii to build the leader in consumer-focused eye-tracking,” said Ian Cooper, Investment Director at Intel Capital.
”Eye-gaze tracking holds great promise as a novel method for user/machine interaction. Working closely with Tobii, we hope to bring the benefit of this new technology to personal computing,” said Joel Fisch, Director of Business Development at Intel’s Architecture Development Group.