EFAMRO, (European Federation of Associations of Market Research Organisations, med svenska Stig Holmer som ordförande), har tillsammans med sina motsvarigheter i USA och Asien (ARIA och APRC) skapat ett globalt nätverk för att enade främja och underlätta för undersökningsetik på global nivå.
The world’s three regional alliances of national research associations — APRC (Asia Pacific Research Committee), EFAMRO (European Federation of Associations of Market Research Organisations), and ARIA (Americas Research Industry Alliance) have joined together to create the Global Research Business Network.
The business of market research has become increasing borderless. Consumer opinions can be collected anywhere in the world, from any data or mobile server. Until now, with the creation of GRBN, the Global Research Business Network, there has been no effective way to facilitate and encourage adherence to worldwide ethical research practices.
Stig Holmer, EFAMRO President, comments “The business of research is facing risks on a number of fronts. Research organisations and their national associations should not have to face these difficulties alone. The Global Research Business Network will be an international community of research businesses and their leaders dedicated to the best interests of our sector.”
National research associations play a vital role in encouraging, representing and regulating research businesses. The Global Research Business Network was created to support national associations as they continue to work for their members in issues that have global impact—issues such as data privacy, personal identity protection, regulatory compliance and process quality. Together, APRC, ARIA and EFAMRO represent 25 national associations and more than 2500 research businesses. More than US$24.6 billion (€18.54 billion) in annual research revenues (turnover) are represented by these businesses.
The Global Research Business Network will be co-directed by Peter Harris of APRC, Alex Garnica of ARIA and Barry Ryan of EFAMRO. A core principle of the Network is recognition of the role of national associations in representing the best interests of their members. GRBN will provide national associations and their members with shared development opportunities such as conferences, leadership seminars and networking opportunities. The Network will facilitate sharing of information that will benefit research business leaders as they continue to expand their global presence. Finally, GRBN will compile and publish common research standards and guidelines to continue to promote and protect the business of research regardless of country of origin.
The Global Research Business Network will be launched at a Leadership Lunch in London (UK) on 20 March 2012 and members will participate in a dedicated session at the ARIA/CASRO Global Research Conference to be hosted in Miami, Florida (USA) on April 18 and 19, 2012.