GfK has just signed a global agreement with Dapresy for online reporting of their quantitative market reserach projects. For the Swedish MR software company, this is the biggest contract ever and it makes their software platform Dapresy Pro the recommended solution for online reporting throughout the GfK Group for large tracking surveys.
Bruno Colin, GfK’s Global Managing Director, Technology and Operations (pictured), said: “GfK was looking for something new for the presentation of large tracking studies to multiple users. We were impressed with the efficiency of Dapresy Pro and the fact that it links so seamlessly to our data collection tools.”
Torbjörn Andersson, CEO of Dapresy commented: “GfK is one of the research industry’s top players, and their commitment to Dapresy Pro is a major endorsement of our innovations in online reporting. With our latest StoryTeller technology, GfK will benefit from software that is at the forefront of presenting and communicating research data from both ad hoc and tracking studies.”
GfK: “I asked two GfK teams to run some tests to measure the efficiency of Dapresy Pro,” Bruno Colin explained. “Even though they only had one or two hours of training on Dapresy Pro and were very familiar with their existing tools, both teams reported impressive time savings.”
GfK and Dapresy works together in the roll-out to GfK offices around the world. Torbjörn Andersson, CEO of Dapresy said: “This is our biggest contract yet, and we will be expanding the team within Dapresy to meet the needs and expectations of one of the world’s largest market research companies.”