The program for the Swedish Market Research Day is finally ready and it looks very promising. For the first time, a non-Swedish visitor can enjoy presentations in English throughout the day and there is a wide variety of subjects and perspectives. Read on to get the full list of speakers and titles.

Presentations in English

Teo Härén, interesting.org: Business creativity

Teo and his twin brother Fredrik are two of Swedens most appreciated and well-known business speakers and authors right now. They were appointed ”Speaker of the Year” 2006/2007 by the Swedish Event Academy and have received lots of attention for their books ”Härarbeta” (”Working here”, i e where you are right now) and ”The Idea book”.

 Photo: ESOMAR

Annelies Verhaeghe, Insite Research: Getting answers without asking questions. The evaluation of a TV program based on social media.

Annelies was voted ESOMAR Young researcher of the year 2009. Together with three colleagues, she also won the ESOMAR award for best paper overall at the ESOMAR world congress in Montreux.

Ray Poynter, The Future Place: How to create wow effects with advanced research methods

Ray is an acknowledged leader in the area of advanced analytics, regularly running workshops for a variety of organisations such as ESOMAR, the UK MRS, and the Australian AMSRS, as well as consulting to a variety of leading market agencies. In 2009 Ray wrote the online course material for the University of Georgia’s Principles of Marketing Research. In July 2010 Ray’s Handbook of Online and Social Media research is being published by Wiley.
NB! Ray is leading a Master Class in Advanced Multivariate Techniques on March 10. Separate registration – very limited number of participants. Read more about it at here at www.smrn.org.

Andrei Postoaca: 10 years doing research on the wild wild web

Andrei has been in market research since 1994 starting the field & tab company IMRI which he eventually sold to Ipsos. In 2000 he started the online company New Media Research, later to become the European online unit of Ipsos. Andrei has held several management position within Ipsos, the latest two being Global CEO of Ipsos Interactive Services and previously the CEO of Ipsos Sweden. Andrei is now involved in different start-up companies in the crm and media sector.He is the author of “The anonymous elect”, where he sums up his experiences of online research.

Anna Thomas, Define Research and Insight: “Could I just ask you a few questions as you have sex on this park bench?”

The presentation was originally delivered at the ESOMAR world congress in Montreux 2009 and describes the approach and findings of a qualitative research study conducted in the UK on behalf of the Department of Health. In gathering data, the need for research agencies to drive innovation in methodology is highlighted and the power of a respondent-centred approach in delivering high-quality information is underlined. In delivering solutions, the effectiveness of respondent co-created interventions is also considered and evaluated.
The paper was among the five nominees for the congress award ”Best Case History”.

Mats Persson, Core: Ecotypes

Mats is the founder and CEO of The Core Company in Sweden. A key interest for Mats is archetypal branding. In the presentation he demonstrates six very different ways that people care and think about environtmental issues and how was insight can be used to better use the environment as an argument in your marketing.

Mats was awarded the title “Best presentation of the year” by the Norwegian Market Research Society, NMF in 2009 (based on participant evaluations from all seminars arranged during the whole year).

Bengt Larsson, SMIF: A decade of improved customer satisfaction

Bengt is chairman of SMIF, the Swedish research company association. He is former CEO and Chairman of TNS Gallup (and its predecessors) in Sweden and has taken active part in the development of ISO standards for the market research industry.

Val Karruck, Toluna: Mobile interviewing, the next frontier of data collection

Val is Senior Vice President, Sales and Marketing at Toluna. He holds an Honours degree in Electronics from UMIST in the UK.

Company presentations:

Presentationer på svenska (presentations in Swedish)

Henrik Brandes, CMA och Anders Cronqvist, SSSB: Ett decennium av förbättrad kundnöjdhet

Foto: Marcus Bjärneroth, Reflect.

Martin Johansson, Svenska Spel: Hur du ser till att dina dyra, högkvalitets-undersökningar förbättrar dina billiga, lågkvalitets-undersökningar.

En av de mest uppskattade föredragshållarna vid Marknadsundersökningens Dag 2009.

Fredrik Berggren och Robert Nises, Brandjobs: Kvantitativa projektiva tekniker – närmare sanningen?

Årets Marknadsundersökare i Sverige 2008.

Hans Johansson, Omnicom Media Group, Staffan Ekstam, McDonalds: Avancerat beslutsstöd med hjälp av Ekonometri.

Jonas Ydén, Carlsberg: Hur du håller dig på toppen bland X-varumärken

 


To sign up for the event, send an email to smrd@smrn.se.

A common comment after the Danish Market Research Day, arranged by us last Thursday, was that the content of the presentations was even better than last year, at least for skilled researchers on the supplier side. We very much appreciate such compliments, although we can not really say we are surprised. We spend a lot of time and effort finding and selecting the best speakers, together with a high class programme committee. The only thing we feel that we can improve until next year - but this is an important point - is that we want at least one end client in this committee. Could you help us find one? We have tried hard but failed in the past.
In this article, you can download most of the presentations from the day and experience a glimpse of the high quality - again or for the first time.

The DMD party was held at First Hotel with a three-course dinner and drinks in the bar followed by a late evening at Norstat office. Norstat are famous for their tasty sausages at midnight. Unfortunately we were not allowed to take photos at First Hotel, but we have a few from Norstats after-party. It would have been more had we not gotten caught up in Wii-bowling.

During the intermissions attendees and exhibitors had a chance to network, talk about products and services while enjoying a coffee or danish pastry.

While the auditorium was filled with attendees I took some pictures and spoke to exhibitors.

Henrik, myself and 120 delegates have gathered at Cinemaxx in Copenhagen for the Danish Market Research Day (DMD). The day will showcase some of the best from Europe and gather the danish market research industry for one day of learning and networking. In this article you can see some pictures taken only minutes earlier.

With three weeks left to the most important MR event in Denmark, DMD, we are proud to present the final line-up of speakers. There is a good mix of Danish and international speakers, including contributions from the other two Scandinavian countries, and the mix of different subjects, ensures that the day will display a lot of the variety we see in todays market research world. In this article, all presentations and speakers are presented at length, as well as the final time schedule for the day.

The Insight Show used to be the flagship MR event in Europe, in fact the only trade fair show to visit if you wanted to get a grip of the entire industry in a few hours. Fierce competition, mainly from Germany and France as well as the credit crunch has reduced the London event to one in the crowd. The good news for the visitors is that the arrangers now try harder and offer more for free.

The Insight Show is declining in size and is increasingly becoming a mostly UK event. Apart from a strong French presence, it was easy to keep track of the foreigners. We almost managed to catch all Scandinvians present with our camera.

Walking along endless lines of panel providers, fieldwork companies, software providers and focus group venues, can be dull and tiring at times. Ray Poynter gave me a good idea on how to keep your mind alert and interested. Look at the booths from a distance and try to figure out what the company is actually doing and selling.

Lars Johansson och Christoffer Luthman, båda med mångårig erfarenhet av analys, startar tillsammans med företaget inUse två nya bolag. Det andra bolaget som heter Ampliofy är ett produktbolag som ska bygga verktyg för att underlätta analys och optimering. En stor del av Ampliofys verksamhet kommer att gå ut på att ta fram lösningar som kompletterar och adderar extra värde till befintliga analysverktyg.

Tobii has designed a pair of glasses equipped with eye-tracking technology that they claim will allow researchers to gain a greater level of insight into consumer behaviour while their subject is in a natural environment.

Confirmit has partnered with research IT and operations company Annik to promote the latter’s SurveyFlashTools to users of its survey software platform.

Teknikgänget bakom KIA-Index dvs jag (Mikael Karlsson) och Sebastian från företaget Treplex har lanserat KIA-Index 2.3.0.

Den mycket efterlängtade IPhone 4 har lanserats på den amerikanska marknaden. Köpare har köat på gatorna i flera dagar för att få sin mobil. Efter några dagar på marknaden strömmade klagomålen in till Apple om att mobilen tappar kontakt med nätet. Anledning visade sig vara den nya antennen som är inbyggd i mobilens metallhölje. Steve Jobs svar på problemet var "håll mobilen på ett annat sätt eller köp ett skydd för höljet".  Nu har en användare skapat en mycket rolig parodi där Adolf Hitler förbannar mobilen och Steve Jobs.

Nu på söndag skickar SMRN sitt sista nyhetsbrev för sommaren. Men vi kommer självklart att återigen skicka nyhetsbrevet efter sommaren, med start i Augusti. Redaktionen vill önska alla en trevlig midsommarhelg.

Superbrands och GfK har inlett ett nordiskt samarbete avseende den varumärkesstudie som identifierar de starkaste varumärkena i respektive land. 
– I GfK har vi hittat en perfekt och långsiktig samarbetspartner för varumärkesundersökningar i Norden säger Robert Scherman, vd för Superbrands i Norden.

Brasilien är favoriter att vinna fotbolls-VM enligt en global undersökning från Nielsen.  Hela 34 procent av de globala panelisterna tror att Brasilien tar hem VM guldet. Vem tror du vinner?

Som ett komplement till den ordinarie väljarbarometern sammanställer Demoskop en långtidsbarometer som visar resultatet av de senaste 3 000 intervjuerna. Den ger ett annat, men också väsentligt perspektiv på väljarrörligheten, enligt företaget.

Nu finns räckvidder för veckans alla olika utgåvor hos de stora dagstidningarna och dagpresspaketen i medieplaneringverktyget SESAME®.

Ett exklusivt partnerskap mellan TNS SIFO och 24/7 Real Media annonseras för ORVESTO Internet mediamätning. TNS SIFO har sedan 2003 använt 24/7 Real Medias Open AdStream för insamling av kvantitativ data till ORVESTO Internet. En fördjupad integration mellan Open AdStream och ORVESTO Internet, kommer att ge användare tillgång till en avsevärt mer detaljerad och korrekt målgruppsdata.

Om du inte har något att göra i sommar kan ESOMARs Summer Workshop Academy vara något för dig. Workshop:en börjar den 5 juli och avslutas den 9:e och arrangeras i härliga Amsterdam.

Om du som andra försökt surfa in på domänen drno.org har du upptäckt att den inte längre är aktiv. MrWeb har valt att centrera alla nättrafik till sin huvuddomän mrweb.co.uk. Väl inne på hemsidan kan du välja News med DRNO i parentes.

MMS får ofta utstå kritik från sina uppdragsgivare pågrund av deras panelstorlek, metod eller utveckling. En av punkterna för kritik är att MMS inte fångar upp TV-tittandet i sommarstugorna. Med en ny och billligare teknikn med s.k. Smartphones ska MMS genomföra ett testprojekt som sedan ska ingå i tittarsiffrorna i sommar.

Aftonbladet valde att lämna Tidningsstatistik (TS) efter hård kritik mot TS metod och redovisning av upplagor. Nu har återigen Aftonbladet inlett en diskussion med TS om en ny metod. Förvånande nog är även Expressen med i diskussionerna.

GfK:s årliga undersökning Trust Index, som mäter förtroendet för 20 olika institutioner och yrkesgrupper i de flesta västländer, visar att svenskarna fortfarande har störst förtroende för brandkåren, brevbärare och läkare. Detta överensstämmer i stort med övriga västvärlden.

Inför Fotbolls VM i Sydafrika genomfördes världens största fotbollsundersökning, Global Football Monitor 2010. Över 100 000 åsikter om de kommande mästerskapen samlades in under 10 dagar.
Det svenska undersökningsföretaget Sinitor möjliggjorde att den internationella pressen under dagarna efter undersökningen hade tillgång till synpunkter från fotbollsfans i hela världen.