The prestigous Norwegian awards for Market Research of The Year (Årets Markedsanalytiker) and Best Presenatation of the year (at any conference or seminar in Norway) were presented a few minutes ago. None of the winners were a surprise, but both broke one pattern each.
Market Researcher of the Year together with NMF chairman Bjørn Haugland. Barit Breivik, coach for the womens national team in handball, in the back, helped present the award.
A woman finally won the most important Scandinavian MR award, Norways market researcher of the year. Even if there are many great women in market research in Norway just as everywhere else, it is quite obvious that none could match Oddveig Telle, If Insurances, in terms of importance to the industry for a long time. As previous chairman of NMF during an important period of the associations life and current ESOMAR national representative, few, men included, can match her achievements. The only surprise is that she hadn't already received the award.
And Oddveig didn't leave unrewarded either!
After seeing the two presentations nominated for "Presentation of the Year" (both are repeated at the congress for anyone who might have missed them), it was also obvious who should win. Not that there was anything wrong with Therese Fevangs presentation about the new marketing law, but it wasn't exceptional.
Mats Persson, The Core Company, during his presentation.
Mats Perssons presentation was really excellent, in all its simplicity. Don't get me wrong, the content was complicated and very thought-provoking, but Mats gave it all a light touch that made it even more interesting. The surprising thing here is that Mats is not Norwegian - he comes from Gothenburg in Sweden - and it is very uncommon that non-Norwegians present at all in Norway.
Bjørn, Mats, Marit and the ever present program committee chairman Leif Henrik Husom, after the presentation of the award.
Live from Oslo,